About the founder
Born and raised in Kenya, Esther Muchemi is one of the courageous African women who have broken records in the arena of business and investment. She is the Group CEO OF SAMCHI Group and the Chairlady of the Safaricom Dealers Association. She is a tenacious entrepreneur with a record of success in various industries in Kenya’s economy. Her entrepreneurship journey started when she quit a 20-year auditing career to open a shop that sold phones, sim-cards and airtime for Safaricom. Her peers ridiculed her as they could not gasp how anyone could resign from a prestigious job to become a shopkeeper!